SaaS Platform Design
CRMPRM
Industry
Prop tech
Year
2023
Client
Cendrol
Overview:
CRMPRM was envisioned as a LinkedIn-style platform tailored specifically for real estate developers and partners. It aimed to be the first-of-its-kind unified platform connecting agents, brokers, and developers across the country—streamlining project-based collaborations and eliminating the inefficiencies of fragmented communication.
My Role:
Designed the complete product experience & UI for both web app and dashboard.
Structured the UX for seamless partner-agent discovery, crafting the brand system
Build out the PRM + CRM logic for real estate developers.
Impact:
The project bridged a major gap in the real estate industry by creating a scalable digital ecosystem. For partners, it provided a free, accessible networking platform. For developers, the platform offered a premium admin suite with integrated CRM and PRM tools—offering flexibility to manage, track, and expand their networks effortlessly.







